5 Lead Generation Tips to Absolutely CRUSH Your Real Estate Business This Year

Apr 23

5 Lead Generation Tips to Absolutely CRUSH Your Real Estate Business This Year

Hey there, friend! If you’re a real estate agent looking at this ever-changing market and thinking, “How do I keep up, let alone crush it this year?” — you’re not alone. The good news? You absolutely can have your best year yet. And today, I’m breaking down five of the easiest and most powerful lead generation techniques that can completely transform your business.

Let’s dive in!

1. Be a Problem Solver

This one’s big. If you want people to remember you and refer you, become their go-to problem solver. Whether it’s helping someone navigate a tricky real estate situation, offering local recommendations, or simply being the person who always has an answer — showing up as a trusted advisor builds lasting relationships.

And guess what? Relationships = referrals = clients.

2. Your Phone = Your Superpower

Let’s be real — your cell phone is your most powerful tool. Use it to shoot videos, send quick messages, or text someone you haven’t followed up with in a while.

Don’t love being on video? Totally get it. Start small. Share home tours or post pictures of what you’re doing in the community. Add captions. Tag local businesses. Keep it simple, but keep it consistent. The key is showing up and letting people see what you’re up to.

And if video still feels scary… ask yourself: is being uncomfortable for 30 seconds scarier than not having a paycheck? Tough love, but it works.

3. Pick a Social Media Platform & Go All In

No, you don’t have to be an influencer. But you do have to be visible. Choose one platform—whether it’s Instagram, TikTok, Facebook, LinkedIn, or YouTube—and commit to it.

Post daily. Comment on others’ posts. Start conversations. The more engagement you create, the more relationships you build. And when you build relationships? Yep. You do more deals.

4. Love on Your Sphere

If you’ve heard me say it once, you’ve heard me say it a hundred times: your sphere is GOLD. If you’re running a relationship-based business (which you should be), you’ll never be out of business.

Your friends, family, past clients—they all know other people. Even if they’re not moving right now, chances are they know someone who is. Stay in touch, check in often, and show up for them. It pays off. Trust me.

5. Maximize Your Time

We all have the same 24 hours. It’s how we use them that sets us apart.

As a carpool-driving, breakfast-making mom, I totally get the juggle. But the second those kiddos are at school? It’s game time. I’m all in—laser-focused for 7.5 hours, because I want to be fully present with them when they’re home.

Look at your schedule. What are the actual money-making activities that drive business? What’s just busy work? Be honest. Eliminate what’s not serving you and lean hard into what is.