5 Reasons Why Every Real Estate Agent Needs a YouTube Channel!
Why Every Realtor Should Be on YouTube—Yes, Even You!
Not long ago, I was sitting in a real estate conference, notebook in hand, sipping coffee, when two agents took the stage and started sharing how YouTube had completely transformed their real estate business. I remember leaning in, thinking: Wait… free leads? Clients reaching out to you? Content that works for you 24/7? Yes please! At that moment, I realized I had already seen the power of social media firsthand—Instagram had been a game-changer for my business. But what if YouTube could take it even further?
Fast forward to today, and I can confidently say: YouTube has become one of the most powerful tools in my real estate business—and it can do the same for you.
Let’s talk about how it works, why it matters, and how to start (like… today).
1. YouTube = Massive Reach
When you post a mailer, it might get a glance… and then tossed. But a YouTube video? That’s content that lives forever.
YouTube is the second-largest search engine in the world (second only to Google). That means people are actively searching for things like “moving to Salt Lake City,” “best neighborhoods in Utah,” or “living in Sacramento.” And when they do—you want your video showing up.
Unlike other platforms where content disappears after a day or two, YouTube videos create a searchable library of evergreen content. People can find your videos today, tomorrow, or five years from now.
2. You Can Niche Down and Attract Your Dream Clients
One of the most incredible things about YouTube? You get to speak directly to your ideal clients.
For me, that looks like families relocating to Utah—because that’s the life I’m living. I’ve got four kids (including twins!), and I talk openly about what it’s like raising a family here. I share videos of my family at local parks, on hiking trails, and biking through the neighborhoods we love.
And you know what? The people who reach out to me are my people. They see my content and connect with it on a personal level. They’re not just looking for an agent—they’re looking for someone who gets them.
You can do the same. Whether your thing is first-time buyers, luxury listings, horse properties, or off-grid land… YouTube helps you build a brand and attract the people you want to work with.
3. It Builds Trust Before You Ever Say “Hello”
When someone watches your YouTube videos, they start to feel like they know you.
They’ve seen your face, heard your voice, and watched you walk the streets of your town. By the time they reach out, they’ve already decided you’re the agent they trust—and in most cases, they only want to work with you.
This kind of connection is hard to replicate on other platforms. It’s authentic, natural, and powerful.
4. You Become the Local Expert
This is a big one.
YouTube gives you a platform to showcase your knowledge in a way that positions you as the expert in your market. Whether you're talking about moving from California to Utah (like I do!), highlighting the best neighborhoods for families, or sharing what $700K buys in your city—your content proves that you’re the go-to resource.
And remember: you own your channel. You get to shape the narrative, define your brand, and present yourself exactly how you want to be seen.
5. Lead Generation That Works While You Sleep
This is what blew my mind: the leads that come from YouTube are different.
They’re not cold. They’re not skeptical. They’re warm, loyal, and ready.
I’ve had people reach out saying they’ve watched every video I’ve made. They tell me they’ve been following my content for months (even years!) and when the time comes—they know exactly who they’re calling.
Some clients have told me, “Mariah, we’re retiring in four years, but we’ve already decided you’re our agent.”
That’s the power of building a pipeline business with YouTube. You’re planting seeds now that will blossom months—or years—down the line.
Final Thoughts
If you've been on the fence about starting your channel, here’s your sign: Start today.
Yes, it's new. Yes, it might feel uncomfortable at first. But it’s so worth it. YouTube has given me more freedom, more alignment with my dream clients, and more impact than I ever imagined.
And friend—you can do it too.
If you ever want to chat about how to get started, shoot me a message. I’m always happy to cheer you on. 🚀
Let’s build your dream business—on your terms.
