How to Start a YouTube Channel from Scratch (Step-by-Step for Realtors & Locals Alike!)
If you’ve ever thought about starting your own YouTube channel — whether you're a real estate pro like me or just passionate about showcasing your city — this post is for YOU. I’m walking you through step by step how to launch your channel completely from scratch.
Let’s dive in!
Step 1: Set Up Your Channel
Once you’re logged into YouTube, head to the left-hand menu and scroll all the way down until you see Customization — click that.
Here’s what you’ll see:
Layout tab: You won’t need a channel trailer just yet since you’re starting fresh.
Let’s move on to the fun part — Branding.
Step 2: Add Your Branding
In the Branding tab, you’ll upload:
A profile picture
A channel banner
A video watermark
Pro Tip: Have your images ready to go. I had mine prepped ahead of time so I could just drag and drop.
Once everything is uploaded, make sure you hit Publish to save it all.
Step 3: Add Basic Info
Click over to the Basic Info tab. This is where the real identity of your channel starts to form:
Channel Name – Think about your niche. I chose San Diego Living, but yours could be “Moving to Sacramento” or “Life in Nashville” — whatever fits your market.
Handle – This is unique, meaning no one else can have the same one. If your first choice is taken, try a variation that still represents you.
Description – Add a compelling blurb about what your channel offers and who it's for. Make it location-specific and value-packed.
Contact Info – Make it easy for people to reach out to you.
Channel Links – This is where you can link to your:
Website
Instagram
Facebook or other relevant platforms
Again, don’t forget to publish/save everything before exiting this section.
Step 4: Double-Check Everything
Once you've published all your branding and info, head back to double-check:
Is your banner showing?
Is your contact info accurate?
Are your links clickable?
You're officially on your way to building an audience and growing your presence online.
Final Thoughts
Launching a YouTube channel doesn’t have to feel overwhelming. Follow these simple steps, and you’ll be up and running in no time.
I’ll be sharing more tutorials soon, including how to create a beautiful channel banner and how to plan your first few videos. Whether you're a fellow real estate agent or just excited to showcase your town — this is your sign to START.
Have any questions? Drop them below or shoot me a message. I’m here to help.
