How I’ve Made Over $100k in My Real Estate Business Using Instagram
If you’re a real estate agent wondering whether Instagram is worth the effort, I’m here to tell you—100% YES. Over the past year, Instagram has helped me generate over six figures in my real estate business. And the best part? I’ve done it without cold calling, knocking on doors, or sending out mailers.
So how did I do it? Let me break it down.
1. Using Instagram to Attract Clients
The key to success on Instagram is showing up consistently. I post about my active listings, home tours, market updates, and behind-the-scenes content that builds trust and familiarity with my audience. People want to work with someone they feel like they already know, and Instagram gives you a way to create that connection before ever meeting a potential client in person.
The first time I realized the power of Instagram was when a seller messaged me saying they found me through a hashtag. They had been watching my content for months and decided I was the agent they wanted to work with. That one listing led to a $12,000 commission check—just from a single Instagram post!
2. The Power of Instagram Reels
Instagram favors video content, so I focused on creating Reels to showcase my personality and expertise. One of my best-performing Reels was a simple home-buying tip that got over 50,000 views! That video alone brought in three buyer leads who later became clients.
By consistently posting Reels, I’ve built brand awareness, grown my following, and most importantly, generated real business.
3. Leveraging Stories to Stay Top of Mind
Stories are a game-changer when it comes to staying in front of your audience. I share my daily activities—whether it’s a showing, a coffee break, or a behind-the-scenes look at a closing. The more people see my name pop up in their feed, the more likely they are to think of me when they need a real estate agent.
4. Generating Referral Business
Instagram isn’t just for finding clients—it’s also a networking tool. I’ve received countless referrals from other agents who follow me on Instagram. Just last month, an agent in Texas referred me a client moving to my area, which led to a $9,000 commission.
5. Monetizing Through Brand Partnerships & Affiliate Marketing
Beyond real estate transactions, Instagram has opened doors to additional income streams. I’ve partnered with home decor brands, mortgage lenders, and moving companies who pay me to promote their products and services. I also earn commissions through affiliate marketing, linking to my favorite home staging and decor items.
6. Instagram Works 24/7
The best part about Instagram? It’s always working for me. Unlike traditional marketing methods, my content lives on, bringing in new leads even when I’m not actively posting. Clients have reached out months after seeing a post or video, proving that Instagram has long-term value.
Want to Learn How to Do This Too?
If you’re a real estate agent looking to grow your business without spending hours cold calling or door knocking, I’d love to help you! I’ve built a six-figure business using Instagram, and I know you can too.
