53 Actionable Methods for Building
Your Real Estate Lead Pipeline
Navigating the real estate world? We've got the answers!
Whether you're a seasoned pro or just starting out, we're all on the quest for more clients.
So, bookmark this treasure trove of lead-generating ideas for those moments when you're feeling a bit lost.
Social Media: The new kid on the block, social media can bring in consistent leads when used strategically. Connect with your target audience on platforms like Facebook, Instagram, LinkedIn, TikTok, and Twitter.
Text Message Marketing: Grab attention with effective text message marketing. Just be sure to acquire those numbers legally.
Sphere of Influence (SOI): Begin by tapping into your personal network. Reach out to friends and family. It's a tried-and-true method that can't be ignored.
Website: Your website is a powerful lead magnet when used strategically. With various options available, choose one that suits your budget and tech skills.
Answer Questions (City Data, Next Door, Quora): Join local forums like City Data or Quora. But remember, provide value by answering questions, not just selling your services.
Contribute To Local News, Blogs & Publications: Establish yourself as the go-to local resource by contributing to local publications. Offer market updates, guest blog posts, and relevant articles.
Cold Calling: Take a bold step with cold calling. Target your ideal neighborhood, find scripts, and practice overcoming objections. But be aware of the rules to avoid hefty fines.
Handwritten Notes: Bring back the charm of handwritten notes. Send thank-you notes to past vendors and clients, or celebrate birthdays and anniversaries with cards.
Home Buyer’s Workshop: Educate potential home buyers by hosting a home buyer's workshop. You can do it in person or virtually, partnering with a lender for added value.
Pop-by Gifts: Drop by something to friends, family, or past clients to let them know you are thinking of them.
FSBO (For Sale By Owner): Reach out to For Sale By Owners (FSBOs) and provide value they can't get on their own. It's a fantastic way to secure listings.
Landing Pages: Attract leads by creating dedicated landing pages on your website. Offer something valuable in exchange for their sign-up.
MeetUp Groups: If you're new in town, MeetUp groups are a great way to meet like-minded people. Find or create clubs and activities that interest you.
Sponsor Events (Sporting event, pet adoption, etc.): Visibility is key. Sponsor local events like sports games or pet adoptions to increase brand awareness.
Expired Listings: Dig into your local MLS for expired listings. These homeowners are eager to sell; they just need the right agent.
Build Partnerships: Invest time in building relationships with your go-to team – lenders, contractors, interior designers, attorneys, and more.
Paid Ads (Google, Facebook, etc.): If you have the budget, use paid ads through social media and Google. It's an effective way to attract leads when you have the right strategy.
Chamber of Commerce: Join your local Chamber of Commerce for networking opportunities and a listing on their website.
Paid Advertising: Explore real estate magazines, local magazines, and newspapers to increase brand awareness.
Birthdays & Anniversaries: Send out birthday and anniversary cards, and consider setting up targeted ads for your sphere on social media during their special month.
Attend Networking Events: Search for networking opportunities in your area. Connecting with other industry professionals can open doors to new leads.
Door Knocking: Hit the pavement and door-knock in targeted neighborhoods. Bring market stats, business cards, or flyers to provide value to those you speak to.
Local Festivals & Fairs: Set up a booth or sponsor a portion of local festivals or fairs to engage with the community.
Send Out Postcards: Direct mailing isn't a lost art. Target specific neighborhoods with a well-thought-out strategy.
Billboards: Increase brand awareness with strategically placed billboards, featuring your smiling face.
Pop By Gifts: Surprise your sphere, past clients, local businesses, and vendors with thoughtful gifts. Consider doing this monthly, quarterly, or by season.
Newsletters: If you're not already sending out newsletters, it's time to start. Share local events and real estate insights to establish your expertise.
Just Sold Signs: After a successful sale, ask homeowners if you can display a 'just sold' sign in their yard until closing.
Drive For Dollars: Familiarize yourself with the neighborhood by driving for dollars. It's not just for wholesalers and investors; it can also help you find off-market listings for your buyers.
YouTube: Start a YouTube channel for your local market, become the expert in your neighborhood and city.
Build A Referral Network: Create your own local group or club of like-minded businesses to build a referral network.
Investor Workshops: Host investor workshops to connect with clients looking to invest in real estate.
Open Houses: Hosting open houses is a golden opportunity to meet potential buyers, even if you don't have a listing of your own.
LinkedIn: Optimize your LinkedIn profile to connect with other businesses and professionals. It's an underused but powerful platform.
Revive Old Leads: Revisit old leads from open houses, your sphere of influence, or past lead-generation efforts.
Leave Your Business Card: Always have a stack of business cards with you to leave wherever you go. You never know who might pick one up!
Virtual Tours: Even when you're not busy, do virtual tours to increase visibility and remind others that you're in real estate.
Divorces: Help individuals going through divorces sell their homes and ease their transition to a new life.
Join A BNI (Business Networking International) Group: Explore BNI groups in your area for referral opportunities. These are usually in high demand, so be prepared to wait for a spot.
Social Media: The new kid on the block, social media can bring in consistent leads when used strategically. Connect with your target audience on platforms like Facebook, Instagram, LinkedIn, TikTok, and Twitter.
Marriage Announcements: Target recently married couples or attend bridal shows to get your brand in front of them.
Blogging: Create targeted blog posts on your website to attract leads with valuable content.
Pay For Lead Generation Services: If your budget allows, consider lead generation services, but keep in mind that lead quality can vary.
Referral Gifts: Give back to partners and associates with thoughtful referral gifts.
Moving Companies: Partner with moving companies to provide added benefits to your clients, such as free moving supplies.
Facebook Groups: Join local Facebook groups – a goldmine of potential clients. If there are none for your area, consider creating your own.
Develop A Niche: Specialize in a specific niche to target particular leads and establish yourself as a local expert.
Craigslist: Use Craigslist cautiously to advertise listings and services, bearing in mind spam and safety concerns.
Virtual Tours: Even when you're not busy, do virtual tours to increase visibility and remind others that you're in real estate.
SEO (Search Engine Optimization): Optimize your website for organic searches by focusing on content creation and other SEO strategies.
Email Marketing: Build a mailing list and generate leads through effective email marketing strategies.
Housewarming Parties: Host housewarming parties for your buyers and meet potential leads while celebrating your clients' new homes.
Create Branded Products: Offer branded products to increase your visibility, such as pens, hats, coffee mugs, and keychains.
Just remember, the real estate world is vast, but with these diverse lead-generation ideas, you're well-equipped to find the clients you're looking for. Go forth and conquer the world of real estate!
