Crush Your Goals! Bust Through Real Estate Roadblocks
Crush Your Goals! Bust Through Real Estate Roadblocks
I recently came across a staggering statistic: 60,000 real estate agents left the industry in the first half of 2023. Even more shocking is that 87% of new agents fail within their first year. These numbers reflect how challenging the real estate industry can be, especially for those just starting out.
Today, I want to break down some of the most common roadblocks new agents face and share actionable strategies to help you not only survive but thrive in this competitive field.
Roadblock #1: Lead Generation
One of the biggest challenges for new agents is figuring out how to consistently generate leads. Early in my career, I faced this exact issue. I got my real estate license, joined a boutique brokerage, and was handed a box of business cards. That was it. No training, no guidance, and no tools to help me get started. I kept my license active for years but didn’t take any action because I simply didn’t know what to do.
The turning point came when I met a seasoned agent who taught me the value of proactive lead generation. Here’s what worked for me:
Daily Lead Generation Activities: Dedicate 3-4 hours every day to prospecting. Whether it’s door-knocking, making calls, or farming a neighborhood, consistency is key. Over time, these actions compound and create a ripple effect in your business.
Be Visible: People can’t hire you if they don’t know you’re an agent. Build a presence on social media, network in your community, and ensure everyone in your sphere knows what you do.
Start Small: My first breakthrough came when I started holding open houses and assisting with tasks for another agent. This not only gave me experience but also helped me build confidence.
Roadblock #2: Moving to a New Market
Relocating to a new state—where I didn’t know a single person—was one of the scariest moments of my career. When my family moved to Utah, I had to completely rebuild my business from scratch. Without a sphere of influence to rely on, I turned to social media.
Leverage Social Media: Platforms like Instagram and YouTube became my lifeline. By consistently posting valuable content and engaging with my audience, I was able to attract clients who aligned with my values and expertise.
Build a New Network: Get involved in local events, join community groups, and connect with other professionals in your area. Building relationships is just as important as showcasing your skills.
The Turning Point: Daily Action and Focus
Success in real estate doesn’t happen overnight. It’s the result of consistent, intentional actions over time. Once I committed to daily lead generation and focused on money-making activities, my business transformed. In just a few months, I started seeing results: my first listing, my first buyer, and then a steady stream of clients.
When we moved to Utah, I leaned into what I call “modern lead generation.” By showing up daily on social media and providing value to my audience, I built a six-figure business in a completely new market—all while balancing life as a mom of four.
Lessons Learned
Consistency is Key: Success comes from showing up every day and doing the work, even when it feels like nothing is happening.
Embrace Technology: Tools like CRM systems, social media, and video marketing are game-changers.
Focus on the Right Activities: Prioritize actions that directly impact your bottom line, like lead generation and client follow-ups.
Invest in Yourself: Whether it’s coaching, courses, or joining a mastermind group, continuous learning is essential.
You Can Beat the Odds
The real estate industry is challenging, but it’s also incredibly rewarding. By identifying and overcoming roadblocks, you can build a business that thrives, even in tough markets.
If you’re struggling or feel stuck, know that you’re not alone. I’m here to help. Drop a comment below, send me a message, or let me know what topics you’d like me to cover in future posts. Together, we can take your business to the next level.
Let’s build something extraordinary!
